GM's Plugin Hybrid

The Detroit News is reporting that GM will unveil a prototype Plug-In hybrid car at this year’s Detroit Auto Show. The move would seem to offer more proof that GM is pursuing a complete 180 from its recent strategy of depending on large, inefficient trucks and SUV’s as the bedrock of its business.

What remains to be seen is whether GM as a company is truly embracing efficiency as a principle core to design rather than one core to marketing. The article correctly notes that GM chairman and CEO Rick Wagoner has cited killing GM’s electric EV1 program as his worst decision because of the negative PR associated with it.