I Buy it for the Articles

The mainstreaming of environmentalism is taking one of the last big steps with the launch of the movement’s very own lifestyle magazine. “Shift” magazine will debut this fall and according to the web site will , “…entertain, inspire, and inform readers about practical advances in renewable energy, sustainable architecture, eco-travel, hybrid cars, organic food and fashion, and much more.”

Obviously if we didn’t like the sound of that, this blog wouldn’t exist, but I wonder if people are ready to ditch their Cosmo and GQ subscriptions and start identifying so openly with things green.