Waiting for Ford…Again

In a world with so much to be depressed about (the Arab – Israeli conflict, US Soccer, Ashley Simpson…we could go on) it is more than a little depressing to see that the Ford Motor Company has reneged on their pledge to build 250,000 hybrids by the end of the decade less than a year after Chairman William Ford first made it.

Ford cites weak demand for the Escape, and new potential in non-hybrid dependant technologies like ethanol as reasons for having backpedaled on another environmental goal.

Now, these may be valid reasons, but with all the innovating Ford was supposed to be doing as part of their ‘Way Forward’ plan…you know…the one where they make cars people want to buy…we were kind of hoping they would be innovative about something other than lobbying against tighter CAFE standards and their own PR.
Just a thought.