Spin or Substance?

Honda is attempting to seize the lucrative (and so far pretty vacant) marketing high ground by positioning themselves as the most environmentally friendly car company. The campaign, called Environmentology, is web only so far and backed up by a very informative web site complete in Earth tones.

Would we be happier if they backed it up with a plug-in hybrid? Well…yeah, but having companies fight over who gets the green bragging rights (not to mention the consumer dollars) isn’t a bad first step.